Essay

Skeuomorphic Thinking

New technologies usually begin by recreating familiar forms before anyone discovers what they are actually native to.

3 min read
Steve Jobs at Aspen

When adapting to new technology, we almost always start by recreating the familiar past instead of imagining entirely new forms.

Early TV was basically filmed radio shows.

When mobile apps first exploded, every big company executive asked, "What's our mobile strategy?" Most companies essentially shrunk their websites into phone screens, checking the mobile strategy box without understanding the platform's native potential.

Then products like Uber arrived that could only exist on mobile.

Skeuomorphic thinking is the idea that before we make truly native things on a new platform, we pass through a phase where we try to recreate the old familiar things first. It's as if our collective imagination needs time to warm up. First we copy what we know, then we discover what makes the new platform unique.

Early cars were designed like horseless carriages. Early electric lights in homes had the form of gas lamps. Early smartphones had physical keyboards. Even software follows this pattern. The save icon is still a floppy disk. Document icons still look like paper. Desktops still use files and folders, metaphors from the physical world that we carry forward.

And now we are in the middle of an AI revolution, and we are doing the same thing again. We are asking AI to write emails like humans, generate images that look like human art, and automate existing workflows. These are horseless-carriage versions of AI.

Next-generation AI applications may continuously learn as they interact with the world. Interfaces may disappear or be generated only when needed. Collaborative problem-solving may stop looking like a question-answer exchange and start producing novel approaches no human would have found alone.

The most exciting AI applications will not be versions of things we already do. They will be things we have not yet imagined.